Marketing 11 will prepare students for the world of work that they will encounter upon graduation as well as prepare them for additional study in the areas of commerce, marketing and economics at the post-secondary level. Marketing 11 is an introductory course that focuses on retail business and learning how to make informed decisions made in a variety of businesses situations. Throughout the course students will use their new skills in the following areas:

• apply their business knowledge to a variety of guided field trips to businesses
• research, analyze and learn from the effective techniques of local businesses
• evaluate and assess what it means to be a valued employee and employer
• create and design an effective marketing research project
• analyze current advertising strategies of local and international business
• create, design and present an effective advertising campaign

The course work involved in this class will revolve around a number of practical business projects, including:

• promoting our Cops for Cancer fundraising campaign
• designing and selling our line of Oak Bay Wear
• selling advertisements to local merchants for our yearbook